Privacy Policy

Effective date: 27th May 2026

This Privacy Policy explains how Bryden pi Limited, doing business as Ask For Alcon (“we,” “us,” or “our”), collects, uses, and protects your personal information when you visit https://askforalcon.com (the “Website”). Ask For Alcon is an educational content platform dedicated to raising awareness about eye care and eye health in the Caribbean.

We are committed to handling your personal data responsibly and in accordance with the Data Protection Act of Trinidad and Tobago and other applicable laws. By using the Website, you agree to the practices described in this Policy.

1. Who We Are

Bryden pi Limited is the company responsible for this Website and the data collected through it. Our contact details are:

• Company: Bryden pi Limited (trading as Ask For Alcon)
• Address: 5A CTC Drive, Macoya, Trinidad
• Email: reachus@brydenpi.com
• Phone: (868) 612 5000

2. Information We Collect

We do not allow visitors to create user accounts on the Website. We collect personal information only in limited circumstances, described below.

Information you provide to us.

• Downloadable content. Certain resources and search results on the Website may be “email-gated.” To access them, we ask you to provide your first name, last name, and email address.
• Contact form. When you contact us through the Website, we collect the information you submit, such as your name, email address, and the contents of your message.
• When you subscribe to our newsletter, we collect your name and email address.

Information collected automatically.

When you visit the Website, we and our third-party analytics providers automatically collect certain technical information through cookies and similar technologies. This may include your IP address, browser type, device information, pages viewed, referring website, and how you interact with our content. See Section 6 (Cookies and Tracking Technologies) for more detail.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To deliver the downloadable resources, search results, or other content you request;
• To respond to your enquiries submitted through our contact form;
• To send you our newsletter and marketing communications about eye care, eye health education, and related Alcon products and initiatives, where you have provided your details through a gated download or newsletter sign-up;
• To understand how visitors use our Website so we can improve our content and user experience;
• To maintain the security and proper functioning of the Website; and
• To comply with our legal obligations.

Marketing communications. Where you have provided your email address through an email-gated download or by subscribing to our newsletter, we may use it to send you marketing emails. You can opt out at any time by clicking the “unsubscribe” link in any of our emails or by contacting us at reachus@brydenpi.com.

4. Our Basis for Processing

We process your personal information where it is necessary to provide a service you have requested (such as delivering a download), where you have given your consent (such as subscribing to marketing emails), where we have a legitimate interest in operating and improving the Website, or where we are required to do so by law. Where processing is based on consent, you may withdraw that consent at any time.

5. How We Share Your Information

We do not sell your personal information. We may share it with the following categories of recipients:

• Service providers. Third parties who provide services on our behalf, such as email and newsletter delivery platforms, hosting providers, and analytics providers.
• Affiliated companies. Other companies within the Bryden group, where relevant to the purposes described in this Policy.
• Legal and regulatory authorities. Where required to comply with applicable law, legal process, or a lawful request from a public authority.

Some of these providers, including our analytics and advertising technology providers, may be located outside Trinidad and Tobago. Where personal information is transferred internationally, we take reasonable steps to ensure it remains protected in line with this Policy.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to function properly, analyse traffic, and measure the performance of our content. The third-party tools we use include:

• Google Analytics, which helps us understand how visitors find and use the Website. Google may process this data in accordance with its own privacy policy.
• Meta Pixel (Facebook), which helps us measure the effectiveness of our content and campaigns and may be used to deliver relevant advertising on Meta platforms. Meta may process this data in accordance with its own privacy policy.

Most web browsers allow you to control cookies through their settings. If you disable cookies, some parts of the Website may not function as intended. Where required by law, we will request your consent before placing non-essential cookies.

7. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfil the purposes described in this Policy, including to deliver requested content, send communications you have opted into, and meet our legal and operational requirements. When your information is no longer needed, we will securely delete or anonymise it.

8. How We Protect Your Information

We use reasonable technical and organisational measures designed to protect your personal information against unauthorised access, loss, misuse, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Subject to applicable law, you may have the right to:

• Request access to the personal information we hold about you;
• Request that we correct inaccurate or incomplete information;
• Request that we delete your personal information;
• Object to or restrict certain processing of your information; and
• Withdraw your consent to marketing communications at any time.

To exercise any of these rights, please contact us at reachus@brydenpi.com. We will respond to your request in accordance with applicable law. If you are located in the European Union or United Kingdom, you may also have additional rights under the GDPR or UK GDPR, and the right to lodge a complaint with your local data protection authority.

10. Children’s Privacy

The Website is intended for a general adult audience and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Links to Other Websites

Our Website may contain links to third-party websites, including those of Alcon and other organisations. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Effective date” at the top of this Policy. We encourage you to review this page periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

• Bryden pi Limited (trading as Ask For Alcon)
• 5A CTC Drive, Macoya, Trinidad
• Email: reachus@brydenpi.com
• Phone: (868) 612 5000